How can I promote my products to reach more customers?

How can I promote my products to reach more customers?

You can employ multiple strategies to promote your products and build brand awareness. 

• Advertise your online store on social media and in traditional marketing channels. Each vendor gets their own URL when they register so they can send traffic directly to their store (buy.gy/YourStoreName). An easy way to do this is to include the URL to your store in a QR code and place the QR code on physical advertising media like stickers, flyers, business cards, etc. 
• Vendors can link directly to their own listing of a particular product so customers who click your link will be buying from you. You can include these links in your ads to drive traffic to your items so customers can easily connect a purchase to an ad with minimal effort. This allows you to take advantage of impulse purchases. 
• Use your banners on your store to highlight key products, brands and promotions to increase awareness. These are large images that easily grab the attention of prospective customers and well crafted banners can quickly translate to increased sales. 

One of the most underappreciated aspects of a marketplace is the snowball effect of increased traffic. All vendors can benefit from increased traffic so the more that vendors drive traffic to the marketplace, the faster it grows and the more visibility your store, brands and products get.